Milwaukee Film announced recently the addition of the Fox-Bay Cinema Grill in Whitefish Bay as one of three historic screening venues for the upcoming 2012 Milwaukee Film Festival. The 61-year-old Art Deco theater will join Landmark’s Oriental and Downer Theatres as the official screening venues for the duration of the festival, which runs from September 27-October 11, 2012.
Accompanying Milwaukee Film Festival’s invaluable servicing of its members, the festival is equally dedicated to its look and feel outside of the films. Executive & Artistic Director Jonathan Jackson and his Milwaukee Film staff and board have developed a new long term vision for the festival involving a tighter festival footprint and utilizing historic venues in neighborhoods with alluring food and shopping options accessible within walking distance.
Jackson commented that “we have a great luxury in our city to be able to show great films in unique historic theaters. And to extend that celebration to the neighborhoods these theaters have lived in for decades is what makes this festival uniquely Milwaukee’s.” Brian Henry, who co-owns the Fox-Bay with Katia Henry, agreed with Jackson that “for us, this is a great opportunity to work with an organization as dedicated to their city as we are. We are excited for Whitefish Bay to experience the festival and hopefully draw new people into our neighborhood to see all the great things that surround us here on East Silver Spring Drive.”
In addition to the venue changes, the 2012 Milwaukee Film Festival will run an additional four days, extending the duration from 11 to 15. It will also be bringing back daytime screenings on weekdays at the Oriental, allowing the potential to enjoy festival films virtually all day long for the entire run of the festival.
With all these changes there’s no mistake that Milwaukee is listening to its fans intently. The 2012 installment of the MFF shouldn’t be missed, for more information on the fest visit the official webpage.